The changing values of tariffs and networks.
All major networks are now competing fiercely to improve their tariff value, by adding more texts, more minutes and cheaper data costs. Long gone are the days when 30 got you 200 minutes and no texts.
So what changed? Was it the introduction of new networks keen to get sales by increasing the minutes and texts in their tariff? Or was it the ever increasing demand by customers to get better value for their money?
Pure Pricing Ltd, have just released a report showing monthly contract value ratings for 3, Virgin, Vodafone, T-Mobile, Orange and O2, which show how promotions and new tariffs throughout the year affect the value of a network. For example the Free Weekend Calls promotion from T-Mobile in April greatly increased the value of the tariff but when they reduced the minutes and texts from the Flext 12 month contracts in August the value for T-Mobile went right down.
The consumer is ultimately driving the networks to compromise their overall value by demanding more and more from a tariff.
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[Source: The UK Mobile Phone Blog]
