Vodafone customers in 4 countries will be able to watch the live, one-off show directly on their phones. Cyprus, Egypt, France (SFR), Germany, Greece, Hungary, Italy, Netherlands, New Zealand, Portugal, Romania, South Africa (Vodacom), Spain and UK will have access to the show via their mobile phones on Vodafone live! and via their PCs using a unique streaming platform at www.vodafone.com/music.
Vodafone customers will be able to do more than simply view the performance. They will be able to interact and share their emotions with other online show goers and select camera angles to move around the stage to get the best view, making them feel as though they are there in person and part of the event.
This performance will be the first time Madonna plays live songs from her new album HARD CANDY, which arrives in stores today. Last week, Vodafone customers in Spain, Greece, Italy, Turkey, Portugal, Romania, Hungary, Netherlands, Belgium (Proximus), UK, New Zealand, South Africa (Vodacom), Iceland and India were given access to seven tracks from HARD CANDY prior to the album launch. Each track remained live for 24 hours for download before being replaced by the next one.
The first single from the album, ‘4 Minutes’ has already jumped to the number one spot in many countries and has broken Vodafone UK’s previous full track sales record by a wide margin becoming the biggest ever single downloaded track on Vodafone live!
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[Source: The UK Mobile Phone Blog]
