If you’ve ever wondered the reason why manufacturers give their mobile phones such seemingly random letters and numbers as model names, then this piece of information from the unofficial Sony Ericsson blog is going to be of interest.It seems that Sony Ericsson are going to be changing the naming system of their new handset range for all new handsets released during this year. From the graphic you can see that the majority of SE phones are going to be prefixed with either G, C, S or W. Each letter indicates a specific target market. For example, G indicates generation web. All handsets with the G prefix will focus on mobile web access, and will most likely work on the Symbian UIQ operating system. C will indicate a Cybershot phone, and the focus of these handsets are the superior imaging capabilities. S stands for snapshot, and will most likely be aimed at the low to mid tier of the market, with prepay and emerging markets key. And finally, W will stand for Walkman and will indicate music focused handsets.
The numbering also has a bearing on the status of the handset. The first number will indicate the level of features on the handset, operating from 9 being the highest downwards to low spec 1 handsets. The middle number indicates the release of the handset, starting from zero and with each successor handset being numbered 1, 2, 3 etc. Finally the last number will indicate the style of handset, 0,1 and 2 being candybar, 3 and 5 being slider, 6, 7 and 8 being clamshell and 9 indicating anything else.
Using that information you will always know that a C805 would be a slide style high end cybershot phone whilst a w518 would be a clamshell low to mid range music phone, a successor to the w508.
Those who have an eye for detail will have noticed that the ‘i’ has been dropped from the new product names. Some product ranges will be kept, such as the P Series high end smartphones, and there will also be an R range of phones ,that will focus music around the radio capabilities of the phone.
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[Source: The UK Mobile Phone Blog]
