Gemma Atkinson, better known for her role as Lisa Hunter in Channel 4s Hollyoaks or her stint in the jungle for ITVs I’m a celebrity get me out of here, has now moved to promotions. She turned up at 3s Islington store to help promote the new Need For Speed ProStreet game for your mobile. The new version of this game is motion sensitive, letting you drive the car by tilting your phone, similar to a Wiimote.
3 have teamed up with Sony Ericsson for their in store promotion, meaning everyone who buys a W910i will get the game for free. 3 were also inviting customers to come in store to give the game a go with the chance of winning a free holiday to Japan.
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[Source: The UK Mobile Phone Blog]
